The History Behind the Gorilla Mascot Logo: A Story of Unconventional Design

In 1986, Michael Hailey, a member of the Public Relations Department at the University, was tasked with designing a reproducible logo centered on their mascot. Little did he know that his design would become an iconic symbol, often associated with unconventional and radical marketing campaigns.

The term 'guerrilla' has been used in English since the early 19th century to describe individuals who engage in irregular warfare, using tactics like raids and sabotage to wear down their enemy. In modern times, the word is also used to describe things that are radical or unconventional, often relating to militant guerrillas.

Hailey's design project was not directly related to apes, unless you count giant inflatable gorilla marketing campaigns as a form of guerrilla warfare! However, the university wanted a logo that would be easily reproducible and iconic, much like the image of a gorilla.

The resulting mascot logo design is a powerful and fierce illustration, hand-drawn to make a statement. It's perfect for use on gaming-themed apparel, Esports branding, gaming mouse pads, and even wall art in gaming rooms.

Interestingly, the term 'guerrilla' has also been used to describe street teams or streetwear, although it's unlikely that you'll find any street teams in the rainforest! Hailey's design project may not have had anything to do with apes, but it has become an iconic symbol of unconventional marketing and design.

In conclusion, the gorilla mascot logo is a testament to the power of creative design and the importance of adapting to new ideas. Whether you're looking for a radical marketing campaign or simply want to make a statement with your brand, Hailey's design is sure to inspire.

Gorilla mascot logo